Investments
Long-term minority and majority positions in companies where we can contribute more than capital.
Sweden · Private company
Execution
drives
value.
Hagberry AB is a privately owned Swedish investment and advisory company focused on business development, commercial transformation, retail and e-commerce.
Discover Hagberry
Discipline in execution.Hagberry AB
Saltsjöbaden
“Strategy becomes valuable only when it changes what happens next.”
Our point of view
01 / What we do
More than capital.
Close to the work.
Hagberry invests in and works alongside companies and entrepreneurs where commercial experience, strategic clarity and strong execution can create meaningful value.
Advisory
Board work and senior sparring on strategy, commercial priorities and organisational focus.
Business Development
Hands-on commercial work: propositions, pricing, channels, go-to-market and growth.
Transformation
Turning plans into operating reality — sequencing, accountability and pace.
Built for the long term
02 / Our approach
Good strategies only create value when they are executed.
Hagberry combines a long-term ownership perspective with hands-on commercial and operational experience. We work close to the business, in a small number of engagements at a time, with clear priorities and a bias for pace.
- Long-term
- Ownership horizon, not project horizon.
- Hands-on
- In the business, not beside it.
- Commercial
- Decisions measured in results.
03 / About
Experience, applied personally.
Hagberry was founded by Jonas Häggqvist, an experienced CEO and business leader with an international background and extensive experience from consumer, retail, e-commerce, transformation and growth.
That background shapes how Hagberry works: senior, direct and commercially grounded, with an understanding of what it takes to move an organisation from intention to delivery.
Execution · People · Long-term value
04 / Contact